Thu. Apr 18th, 2024
Email Lists

A highly targeted email list is essential in today’s competitive market, especially in these inflationary times when tight budgets and consumers are being battered. So you must shop very carefully when buying an email list. Here’s a guide and some Tips to Buy Email Lists:

1) Buy an Email List That Is Relevant to Your Business

This is a no-brainer. Your email list should have subscribers who will be interested in what you’re selling. That means they either work in your industry or bought products like yours in the past. This is the first thing to look for when purchasing an email list.

2) Make Sure the Email List You’re Buying is Segmented

A segmented email list is essential in today’s business world. You will reach customers at the right time and minimize spam complaints. This will ensure that your email campaigns will not have high bounce rates and undeliverable. 

3) Is the Email List You’re Buying Up-To-Date?

How often is the list updated – validated, and verified? Does the email list company have a time stamp? These are essential questions to ask. The provider could be selling you a list that is years old. That would make it obsolete, especially in today’s fast-moving, ever-changing business world. 

4) Does the Email List You’re Buying Have a High Accuracy Rate?

Providers toss around the accuracy rate of an email list a lot. If they say they have zero bounces -even if they guarantee it – don’t bet on it because it’s statistically impossible. If they advertise highly targeted emails – this is a subjective claim and hard to prove. A 95% accuracy rate is an excellent quantitative number you can count on.

5) Check The Database

A database is a foundation- the bedrock- of any email list provider. 

Many email list companies buy their lists from other companies. Then they mark them up. This doesn’t necessarily mean the list is dated, and it just means you’re paying more than you should. Does the company you’re looking at will show their database? Keep scrolling if you don’t see one.

You need an email list you can count on, especially during difficult economic times. Use the above guideline to help you find a list that will increase your sales and improve your ROI. For more information, contact the experts at The Email List Company. They will be happy to help you without any obligation. 

By Manish